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MORE THAN HALF OF ALL BLOGS ON THE INTERNET ARE SPLOGS

 

(SPAM+BLOG =SPLOG) 

THESE SPLOGS ALLOW  SPAMMERS TO CREATE LINK FARMS, INTERLINKING DIFFERENT SPAM SITES TO MAKE THEM SEEM LIKE THEY ARE PART OF A REAL HUMAN COMMUNITY. 

USUALLY THEY ARE KEYWORD GIBBERISH AND/OR COPIED POSTS FROM EXISTING BLOGS ALL FOR SEO. 

A WHOLE INTERNET OF BOTS TALKING TO BOTS JUST AS BIG AS THE INTERNET OF HUMANS TALKING TO HUMANS, ALL FOR THE PURPOSE OF SPAM MONEY MAKING SCHEMES.

THE EDGES OF THESE TWO INTERNETS OVERLAP: HUMANS TALKING TO BOTS AND BOTS TALKING TO HUMANS. 

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PAGES TAKEN FROM SPAM: A SHADOW HISTORY OF THE INTERNET BY FINN BRUNTON.

SPLOG EXAMPLE:

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AS BRUNTON ALLUDES TO, THE LANGUAGE OF THESE SPLOGS IS POETIC. DESPITE THE RANDOM, ROBOTIC, EXPLOITATIVE PRODUCTS THEY PRODUCE, THERE IS SOMETHING UNDERNEATH THAT UNINTENTIONALLY RESONATES AND IS ULTIMATELY DEEPLY HUMAN FEELING. 

WHAT ARE WE SHAPING OURSELVES TO? THE WEB IS CUT AND THE SPIDER MAKES NEW WEBS.

 

SEO IS BORN, HOW DO I OPTIMIZE MYSELF FOR GOOGLE?