Clickbait is about allure.
Clickbait is about attention, catching it and getting you waylaid.
Clickbait is about vulnerability and curiosity.
Clickbait is about mystery. it manufactures cliff hangers, you must click.
noun: allure; plural noun: allures
the quality of being powerfully and mysteriously attractive or fascinating.
"people for whom gold holds no allure"
verb: allure; 3rd person present: allures; past tense: allured; past participle: allured; gerund or present participle: alluring
powerfully attract or charm; tempt.
"will sponsors really be allured by such opportunities?"